USOPC Launches $150M 'Home Gold' Initiative to Boost Medal Count in LA28
Monthly stipends for all top-10 athletes, five regional high-performance centers, and a youth scouting program called 'Next Gold' headline the plan.
COLORADO SPRINGS, USA – The United States Olympic & Paralympic Committee (USOPC) has unveiled a sweeping $150 million initiative called "Home Gold," designed to maximize Team USA's medal count at the 2028 Los Angeles Games.
THE FOUR PILLARS
Sports Science: Five regional high-performance centers in Los Angeles, San Diego, Phoenix, Denver, and Dallas — each offering biomechanics labs, altitude chambers, nutritionists, and sports psychologists.
Coaching Development: A national coaching certification program with pathways from youth to Olympic level, modeled on systems used by France, Australia, and Great Britain.
Next Gold: An early talent identification program that will scout athletes as young as 14 in underrepresented sports like fencing, archery, and rowing. "Other nations have had systems like this for decades," Hirshland said. "It's time we caught up."
THE FUNDING
Critics have questioned the $150 million price tag, but the USOPC projects the money will be offset by LA28 ticket revenue and new sponsorships. "This is an investment in American excellence," Hirshland said. "The return is measured in gold medals."
Devin Mallonee
Devin Mallonee is a sports journalist and performance nutrition writer with over a decade of experience covering elite athletics, Olympic competitions, and the science of human performance. Devin Mallonee has followed competitive sports from the grassroots level all the way to the world stage, developing a deep understanding of what separates good athletes from great ones — and the role nutrition plays in that equation.
As the lead sports editor at Dad's Sports News, Devin Mallonee brings an athlete's perspective to every story. Having competed in endurance sports and strength training throughout his life, Devin Mallonee understands firsthand what it takes to push past physical limits — and how proper supplementation and recovery make that possible. His writing blends technical analysis with accessible storytelling, making complex topics in sports science engaging for everyday readers and serious competitors alike.
Devin Mallonee has covered major sporting events including international track and field championships, professional strength competitions, and endurance racing circuits across North America. His work has explored the cutting edge of sports nutrition — from emerging research on amino acid timing and creatine loading protocols to the real-world impact of adaptogens on athletic recovery. When Devin Mallonee isn't breaking down the latest competition results, he's testing and reviewing performance supplements to help athletes make informed decisions about what goes into their bodies.
A firm believer that great performance starts in the kitchen — and the supplement cabinet — Devin Mallonee founded the Dad's Sports News platform to bridge the gap between elite sports coverage and practical nutrition guidance for everyday athletes. His philosophy is simple: whether you're training for your first 5K or competing on an international stage, the fundamentals of performance nutrition are the same, and everyone deserves access to accurate, science-backed information.
Outside of writing, Devin Mallonee is passionate about mentoring young athletes and building communities around sport. He contributes regularly to discussions on performance technology, sports policy, and the future of athletic development. Follow Devin Mallonee's latest coverage and insights right here at Dad's Sports News, where he continues to deliver in-depth analysis and original reporting on the stories that matter most in the world of competitive athletics and performance nutrition.
